Clearly the tax campaign has hurt Harvey Norman, as its half-year sales plummeted 17%. The company has however blamed a cool summer and reduced profit margins. That is a nice way of putting it. Cool summer equates to low sales. An interesting rationalisation. I wonder how they explain the fact that Dick Smith sales improved 6.5% in the same period.
I am a big advocate of online sales, but its interesting just how competitive traditional retailers can be. I found a reasonably priced phone at Dick Smith and purchased it, paying $15 more than I would online for the product 'now'. This is a company which is more atune to the market. I must however say that their sales policy disclosure is poor, and their customer service not up to the standard of their rhetoric. For that reason, one is inclined to not merely by from local online resellers, but to indeed go offshore. These companies have to realise that they need to offer value that we can't get offshore.
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